We created the Conservatives' all-time most-watched video, beating the famous Boris Love Actually parody by over three times the number of views!  And we did it in a day, with only a few hours' notice (despite what Twitter says!). We also shot high-impact videos that were carried by the national press, including this one featuring Lord Hague and this one featuring Rishi supporters.  During the campaign, we also  live-streamed events and live-streamed Q&As (often on the road in challenging conditions), produced content designed to go viral, as well as fun videos with volunteers.  

 

Our job was to cut through and get Rishi and his policies in front of as many people as possible, and we certainly achieved that.