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Groundbreaking PR service for the
world’s most ambitious people and organisations.
The health crisis has changed the way brands operate and communicate with their audiences around the globe.
THE SW1 GROUP is a PR service that helps the world's most ambitious people and organisations to navigate the rocky public relations landscape, transforming and protecting brands and reputations in a fast-paced world
where one small communications misstep can go viral in an instant.
Please enjoy our website and get in touch so that we can discuss welcoming you to the SW1 family.
"Adept at dealing with big and
difficult personalities"
"Some of the most creative
campaigners and media ops people"
"One of the best communications
operations in Westminster"
"All aspects of my media get dealt with efficiently and effectively"
"Put on a big event for tens of thousands watched by millions"
"Allow me to focus on the
important work I need to be doing"
At SW1 we have just one underlying objective: change. Transformational change to your narrative, influence, notoriety, impact and the way you are seen by audiences across the globe;
whether through groundbreaking publicity campaigns, global live broadcast events or crisis communications handling.
ACCOUNTABLE
Login to our unique membership platform to monitor our consistent, strategic results and laser-like focus on outcomes in real-time.
FLEXIBLE
We are on-call at all times to handle tasks, leap on opportunities and take the weight off your mind entirely.
INTEGRATED
We work seamlessly across all platforms, ensuring you achieve transformational and consistent results.
UNRIVALLED
We partner with the most ambitious and kind-hearted people, delivering an exceptional and personal service.
CRISIS PR
SW1 acts as a safety net for its members 24/7, minimising their exposure at critical moments and helping them to anticipate and react to emerging risks and opportunities.
DIGITAL PR
SW1 produces, manages and advises on all aspects of its members’ digital brands, growing their influence with bespoke creative content, advertising, music, podcasting and much more.
STRATEGIC PR
SW1 runs proactive, high-impact PR campaigns for members, delivered through an extensive network of top-tier publications, broadcasters and digital platforms across the world.
DAILY PR
SW1 is ready at all times to handle every aspect of your public relations – however small the task – shaping your narrative and dealing with enquiries from the press.
EVENTS PR
SW1 directs large-scale events – virtual and actual – for live broadcast around the world, managing promotions, accreditation, guest lists, live-streaming, security, branding and talent.
Rt Hon Anne-Marie Trevelyan MP
UK Secretary of State for International Development
Uncanny ability to know how to say what I am thinking, and an excellent sense of where the story is heading and how to give my campaigns traction.
Rt Hon Jacob Rees-Mogg MP
Leader of the House of Commons
A constant source of help and good advice...
Rt Hon Esther McVey MP
Former UK Secretary of State
Instrumental to so many of my campaigns. Brilliant news sense, consummate professionals who are fun and easy to work with and know how to run a campaign that really shifts the dial.
Our integrated service combines publicity campaigns in top-tier publications and targeted digital marketing strategies with branding, video and podcast production, partnership development, live broadcast events and much more.
Become a member to receive a personal 24/7 service with real-time accountability, an integrated PR experience and unrivalled partnership opportunities.
John Stevens
Deputy Political Editor, Daily Mail
One of the best communication professionals in Westminster ... understands what journalists need to make a story work and can always be relied upon to deliver.
Tim Shipman
Political Editor, Sunday Times
Highly skilled political adviser and media relations operator ... expert at finding the sweet spot where what a client needs meets what a journalist wants ... bags of experience boiling down difficult issues into something understandable and memorable ... also adept at dealing with big and difficult personalities in both politics and the media.
Natasha Clark
Digital Political Editor, The Sun
Easy to work with, understands what's of interest to my readers and well-connected around Westminster.
JOIN THE SW1 FAMILY
& receive a personal 24/7 service with real-time accountability, an integrated PR experience and unrivalled partnership opportunities.
Top UK Journalist
One of the most creative campaigners and media ops people I have worked with. If you need an interesting angle on a story or a different perspective on an ongoing issue ... friendly attitude make it a pleasure to work with.
CEO of major organisation
Put on a substantial event for tens of thousands watched by millions around the globe, with split-second precision timing. Handled superbly every aspect from broadcast, media, production of live music, lighting, security, VIPs, the lot...
Still not sure how they pulled it off!
UK Cabinet Minister
All aspects of my media handling get dealt with efficiently, creatively and effectively, meaning that I can focus - even during a PR crisis - on the important work I need to be doing.
Former Conservative Party Leader
Professional, strategic and positive approach that always achieves excellent results.