Groundbreaking PR service for the
world’s most ambitious people and organisations.
The health crisis has changed the way brands operate and communicate with their audiences around the globe.
THE SW1 GROUP is a PR service that helps the world's most ambitious people and organisations to navigate the rocky public relations landscape, transforming and protecting brands and reputations in a fast-paced world
where one small communications misstep can go viral in an instant.
Please enjoy our website and get in touch so that we can discuss welcoming you to the SW1 family.
"Adept at dealing with big and
"Some of the most creative
campaigners and media ops people"
"One of the best communications
operations in Westminster"
"All aspects of my media get dealt with efficiently and effectively"
"Put on a big event for tens of thousands watched by millions"
"Allow me to focus on the
important work I need to be doing"
At SW1 we have just one underlying objective: change. Transformational change to your narrative, influence, notoriety, impact and the way you are seen by audiences across the globe;
whether through groundbreaking publicity campaigns, global live broadcast events or crisis communications handling.
SW1 directs large-scale events – virtual and actual – for live broadcast around the world, managing promotions, accreditation, guest lists, live-streaming, security, branding and talent.
Rt Hon Anne-Marie Trevelyan MP
Former UK International Development Secretary
Uncanny ability to know how to say what I am thinking, and an excellent sense of where the story is heading and how to give my campaigns traction.
Rt Hon Jacob Rees-Mogg MP
Leader of the House of Commons
A constant source of help and good advice...
Rt Hon Esther McVey MP
Former UK Secretary of State
Instrumental to so many of my campaigns. Brilliant news sense, consummate professionals who are fun and easy to work with and know how to run a campaign that really shifts the dial.
Our integrated service combines publicity campaigns in top-tier publications and targeted digital marketing strategies with branding, video and podcast production, partnership development, live broadcast events and much more.
Become a member to receive a personal 24/7 service with real-time accountability, an integrated PR experience and unrivalled partnership opportunities.
Deputy Political Editor, Daily Mail
One of the best communication professionals in Westminster ... understands what journalists need to make a story work and can always be relied upon to deliver.
Political Editor, Sunday Times
Highly skilled political adviser and media relations operator ... expert at finding the sweet spot where what a client needs meets what a journalist wants ... bags of experience boiling down difficult issues into something understandable and memorable ... also adept at dealing with big and difficult personalities in both politics and the media.
Digital Political Editor, The Sun
Easy to work with, understands what's of interest to my readers and well-connected around Westminster.
JOIN THE SW1 FAMILY
& receive a personal 24/7 service with real-time accountability, an integrated PR experience and unrivalled partnership opportunities.
Steve Baker MP
Former UK Government Minister
One of those great heroes behind the scenes who’s helped me with so much over the last 18 months ... the sort ... you need on your side for any political campaign worth fighting.
Andrea Jenkyns MP
Parliamentary Private Secretary
Whenever I come up with an idea for a story or a campaign ... tells me how it needs to be couched so that it fits with what's going on, ensuring it gets maximum coverage ... works hard, writes beautifully (and quickly!) ... a friend in Westminster I can always rely on.
Eddie Hughes MP
Assistant Government Whip
[Where I go] when I need to kickstart a campaign, get an article published or understand how to focus what I’m doing in order to make it interesting and newsworthy to the press.
Dame Eleanor Laing MP
Deputy Speaker, Chair of Ways & Means
Gives great advice, delivers results every time and is a pleasure to work with.
Rt Hon David Jones MP
Former Government Minister
Hugely confident media professional ... deals swiftly with commissions ... thoroughly reliable and I have no hesitation in recommending.
Ben Bradley MP
Further Education Ambassador
Great advisers, ensure that my articles achieve what they set out to and ... able to deliver big media hits for the campaigns I’ve been involved with.
John Penrose MP
Former Government Minister
Knows how to push an idea or a campaign harder and further than other people realise is possible, so I get more impact each time.
One of the most creative campaigners and media ops people I have worked with. If you need an interesting angle on a story or a different perspective on an ongoing issue ... friendly attitude make it a pleasure to work with.
CEO of major organisation
Put on a substantial event for tens of thousands watched by millions around the globe, with split-second precision timing. Handled superbly every aspect from broadcast, media, production of live music, lighting, security, VIPs, the lot...
Still not sure how they pulled it off!
UK Cabinet Minister
All aspects of my media handling get dealt with efficiently, creatively and effectively, meaning that I can focus - even during a PR crisis - on the important work I need to be doing.
Former Conservative Party Leader
Professional, strategic and positive approach that always achieves excellent results.